Sales and operations advisory

You built a great business. Now let’s make it grow without running through you.

If every sale, every decision, and every fix still comes back to you, you’re not alone. I help small and mid-size businesses find what is holding growth back, fix it across sales and operations, and build the systems that let it scale.

Let’s talkSee results

Sound familiar?

If you’re nodding along, we should talk.

  • “I’m still the best salesperson we have.”
  • “Every rep does it their own way.”
  • “We get the leads. We just don’t close enough of them.”
  • “It takes forever to get new hires up to speed.”
  • “I’m not sure who our best customers really are.”
  • “We’ve hit a plateau and I can’t figure out why.”

Every one of these can be fixed. Here’s how.

Services

Choose the level of support you need.

Most clients start with a Growth Diagnostic. From there, we decide together whether you need me hands on or focused on one project. Every engagement has a clear scope and a fixed fee.

Most clients start here

Growth Diagnostic

I learn how your business runs and deliver a written plan: what is working, what is not, and what to fix first. Yours to keep, whether we keep working together or not.

Two to three weeks
Ongoing

Fractional COO or CRO

I lead the work alongside your team, implementing fixes across sales and operations, coaching your people, and tracking results week to week.

One to two days a week
Project

Build Projects

One focused project, built and handed off: a sales playbook, follow up process, training program, SOPs, CRM setup, or KPI reporting.

Scoped to one outcome

Client results

Businesses I’ve helped grow.

Healthcare

6 to 29monthly referralsLos Angeles hospice

Built a referral strategy and playbook, and coached the team to manage their own territories.

12 to 15monthly referrals in a new territoryHome health agency

Identified the right referral sources and led the team that opened the territory.

6 to 695customers across seven territoriesSouthern California home care company

Wrote the playbook, follow up, and training, and added AI call scoring.

68%lower cost to acquire a customerSouthern California home care company

Built a scoring model that pointed marketing spend where it paid off.

6xnew service line growth, year oneSouthern California home care company

Designed an offer the industry did not have and made the economics work.

−14% to +32%gross marginSouthern California home care company

Fixed the cost structure and launched a new scheduling platform.

Hospitality

2x+events revenue in year oneFine dining Italian restaurant

Built an events program the restaurant never had. It grew to 20% of total revenue.

7%of to-go and bakery salesFamily restaurant chain

Helped launch a new local store marketing program, and ran events.

30%events growth in one yearMulti-location gastropub

Grew private events and bookings across their locations.

3xterritory revenue in year oneWine distribution

Opened 12 new accounts and added 40+ new placements.

Bree Para

About

Hi, I’m Bree Para.

For nearly 20 years I have been the right hand to founders and owners, leading sales, operations, and the teams behind them, and helping businesses grow past the point where everything depends on the person at the top.

Good selling starts with understanding people.

Build a real relationship, understand what matters to them and why, uncover the problem they’re actually trying to solve, and earn enough trust to show them a better way forward.

First half of my career

Hospitality

Started at 16 and worked every role, from host to general manager. Sales in wine distribution, then consulting for restaurants on sales, operations, marketing, and events.

Second half

Healthcare

Referral growth consulting for eight healthcare clients, then President and COO of a Southern California home care company.

Every partnership is built on trust. I take the time to understand your business, and I treat its growth like it matters to me, because it does.

Let’s talk

Let’s talk about where you want to take your business.

No pressure and no pitch. Just a real conversation about where you are, where you want to be, and whether I’m the right partner to help you get there. You’ll hear back from me directly.

Para Advisory, a DBA of Marketing Loud, LLCLos Angeles, California